Ex: I own a company called Supernatural, it makes healthy soda! We're competing against an incumbent Zevia who does $120m sales and has $500m in market cap yet tastes horrible (widely known) and they're very unfocused in seltzers, waters, energy drinks etc.
There are the 'prebiotic sodas' but there are no healthy soda's that TRULY tastes like soda just playing in the better-for-you space.
The sugar-free soda market is DOUBLING from 2020 to 2030, from $125b to $250b.
We have solid early traction national distribution, a team with great f&b background and exits that conveys credibility.
Your pitch will be your own, your strengths too! We just wanted to give one example.